For Marketers - Fixing a Lousy Conversion Rate:
Did you know that your traffic to contact conversion rate, that little percentage number that sits on your marketing dashboard between visits and contacts, is probably the most important number in your entire HubSpot portal? A low number there means your website is leaking money; lot's of money. A high number means hockey-stick-like growth in traffic, leads, and revenue. So how do you change it? In this session, Bob Ruffolo, accompanied by Tara Robertson, Marketing Growth & Inbound Consultant, will walk you though a simple process (that anyone can do) to spike your site's conversion rate.
For Agencies - Growing an Agency:
When we started our agencies, we thought about doing great work, generating profits, and freedom. But we underestimated what it takes to be a leader of a growing marketing agency. And once we hit that “ceiling,” it was hard to break through. We realized that what we did to get our agency here, is not longer what we need to get our agency there. Hear Bob's experience and advice on how to hire and evaluate talent, make people changes, overcome internal crisis, live your purpose and values in everything you do, make your people want to stay with you, and break through that ceiling!
